This Cookie Policy explains how The Flights Guru (“we”, “us”, or “our”) uses cookies and similar technologies when you visit https://www.theflightsguru.us (Website). It explains what cookies are, how we use them, and your choices regarding their use. This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions.

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, or other device when you visit a website. They help the website recognise your device and remember certain information about your visit, such as your preferences or login status.

Cookies allow websites to function efficiently and improve the overall user experience by remembering user preferences and enabling smooth navigation between pages.

Cookies may be

• Session Cookies – temporary cookies that expire when you close your browser.
• Persistent Cookies – remain on your device until they expire or are deleted.

2. Why We Use Cookies

We use cookies and similar tracking technologies for several purposes, including:

Website Functionality

Cookies enable our website to operate properly, allowing you to navigate between pages, use booking forms, and access secure areas.

Performance and Analytics

Cookies help us understand how visitors interact with our website. This allows us to measure website traffic, identify popular pages, and improve user experience.

Personalization

Cookies may remember your preferences, such as language or search selections, so you do not need to re-enter them each time you visit.

Advertising and Marketing

Some cookies allow us and our partners to deliver advertisements relevant to your interests and measure the effectiveness of our marketing campaigns.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function. Without them, certain features of the website may not operate correctly.

Examples include:

• Security and fraud prevention
• Booking or form submissions
• Load balancing
• Session management

These cookies cannot be disabled through our systems.

Performance & Analytics Cookies

These cookies collect information about how visitors use our website, including:

• Number of visitors
• Pages visited
• Time spent on pages
• Navigation patterns

This data helps us improve our website and services.

Example tools may include:

• Google Analytics
• Website traffic monitoring tools

Functional Cookies

Functional cookies remember choices you make, such as:

• User preferences
• Location or region
• Language settings

These cookies help provide a more personalised browsing experience.

Advertising and Targeting Cookies

Advertising cookies may be placed by us or by our advertising partners. These cookies may track browsing activity across websites and help deliver relevant advertisements.

These cookies may be used by services such as:

• Google Ads
• Facebook / Meta Pixel
• Other digital advertising platforms

4. First-Party and Third-Party Cookies

Cookies may be set either by us or by third parties:

First-Party Cookies

These cookies are placed directly by The Flights Guru and are used to support core website functionality.

Third-Party Cookies

These cookies are set by external service providers that help us operate the website, such as:

• analytics providers
• advertising partners
• social media platforms

Third-party cookies are governed by the respective privacy policies of those providers.

5. Other Tracking Technologies

In addition to cookies, we may use technologies such as:

• Web beacons
• Pixels
• Local storage technologies

These technologies function similarly to cookies and help us analyse website usage, measure marketing performance, and improve our services.

6. Your Cookie Choices

You have several options for managing cookies.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• delete cookies
• block cookies
• receive notifications when cookies are placed

Please note that disabling certain cookies may affect website functionality.

Helpful guides:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Opt-Out of Advertising Cookies

You can opt out of targeted advertising through industry programmes such as the following:

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)
• Your Online Choices

These tools allow you to limit interest-based advertising.

7. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature. Currently, there is no consistent industry standard for responding to DNT signals, and our website may not respond to such signals.

8. California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

• know what personal information is collected
• request deletion of personal information
• opt out of the sale or sharing of personal information

To exercise these rights, please contact us using the contact information provided below.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices.

When we update the policy, we will revise the “Effective Date” at the top of this page.

10. Contact Us

If you have any questions about this Cookie Policy, please contact us:

The Flights Guru

Website: https://www.theflightsguru.us

Email: info@theflightsguru.us

Address: 5 Bickels Yard, 151-153 Bermondsey Street, London SE1 3HA